Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track your use of a website and to compile statistical reports on website activity.

The Interactive Advertising Bureau (IAB) is an industry body that provides in-depth information about cookies. You can set your browser not to accept cookies and the IAB website tells you how to remove cookies from your browser. However, in a few cases, some of our website may not function if you do not permit cookies from your browsers.

We automatically collect and store the following information about your visit to our site:

  • the internet domain and IP address from where you access our site;

  • the type of browser software and operating system used to access our site;

  • the date and time that you accesses our site;

  • the pages you enter, visit and exit from our site; and

  • if you linked to our site from another site, the address of that site.

  • Anonymous demographic data such as age and gender

The cookies we use are “analytical” cookies. They allow us to identify click stream patterns, to improve our site, and to learn about the number of visitors to our site and the types of technology that our visitors use. We only use this information to ensure that our site stays compatible with a selection of browsers and systems, and to ensure that our site appeals to a wide audience.

JML Fitness will store the information collected by cookies for fifty months.

The site uses:

Google Analytics cookies to monitor how many users are using the site, how they find the site, which pages they visit and what type of devices they are using – please note we cannot identify individual users.

  • Google Adwords

  • Cookies set by Google Maps

  • Youtube cookies if you play a video hosted by Youtube

  • Session cookies are used for all users

  • Cookies used to remember user type

We presume that users who have their web browsers set up to accept cookies and who continue to use our site, have accepted JML Fitness’ use of cookies.

Users who do not want to have cookies saved on their computer or other devices can block them. Users who do not block cookies are presumed to have given their consent to the cookies used on this site.

Hotjar is used in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.


You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Changes to our cookie notice

We keep our privacy policy under regular review. Any updates are posted on our site. This cookie was last updated on 01.06.2020.

Contacting us

Any questions or comments relating to this statement or our site should be sent to: or write to us at JML Fitness 18 Lakeside Gardens, Washington, NE38 8NB.

Changes to Privacy Policy

JML Fitness reserves the right to update our Privacy Policy at any time. Any modifications to this policy will be communicated to our customers via our website or by email.